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Omnia Lab

An ecosystem for intelligent sales management

The operating system for business of a new generation

Omnia Lab gives you full control over sales on top of your CRM. Reps get nudges to reply and to keep their promises, plus a review of every call. The head of sales sees which deals need stepping in, and an analytics panel holds the whole team in one place: chats, calls, response times and conversion.

See how it works

Omnia Lab is a sales-department operating system. Works with Bitrix24, amoCRM or any other CRM.

13% was 4–7%Share of deals with prepayment · measured before and after rollout
6.5 min was 32 minReply speed · measured before and after rollout
Skolkovo residentPartners of leading CRM platforms · Resident of the Skolkovo Innovation Center

Case study · Premium car dealer. What it looks like in real numbers.

Revenue up 33% in 4 months. Headcount unchanged.

Monthly revenue
Before 60Mafter 80Mrubles
Communication quality
Before 20%after 63%average score
Deals with prepayment
Before 4–7%after 13%share of all deals
Reply speed
Before 32 minafter 6.5minaverage time

Before the rollout, everything lived in managers' heads: only the manager knew who was promised a callback. Leadership learned about problems from the monthly report — after the client had already bought elsewhere. Now, every morning at ten, the leader sees a review of yesterday: which deals are at risk, which clients are waiting for a reply, where a manager did strong work, and which deal needs rescuing. Four months in, revenue was up 33% — without growing headcount.

Product

The leader's dashboard.

Every morning the leader opens a single page and sees yesterday's picture: leads, money, risks and team quality.

Analytics · Team controlsync: 36 min ago
New leads
128
Target leads
46
36% of all
Prepayments made
10
Prepayment conversion
21.7%
10 of 46 target leads
Communication quality
71%
100% review coverage

3 deals at risk — silence over 15 minutes

Manager Leads Target Prepayments Close rate
Artem 34 11 4 36%
Maxim 33 13 3 23%
Sergey 31 12 2 17%
Irina 30 10 1 10%

Product demo interface

Checklist

Recognize yourself in at least three of these?

Tap the points that sound familiar. The more you check, the more likely the system is working against you.

Checked:

0of 6

It's not a people problem. It's the absence of a system that walks your client all the way to the money.

See what this costs your company

Losses

Here is what the absence of control costs.

  1. 40%

    Of leads are lost to slow replies. If the first contact takes longer than 5 minutes, the odds of closing drop 21x.

  2. 30%

    Of deals fall through because of forgotten promises and missed touchpoints.

  3. 25%

    Of revenue the average sales team leaves on the table because of weak communication.

Your company's monthly revenue

50M ₽

Goes nowhere because of slow replies, forgotten promises and weak conversations

10 – 15M ₽ / mo

20–30% of revenue — the numbers above

Comes back into revenue when the platform closes these losses

+30 – 72M ₽ / yr

conservatively: 25–40% of the losses found

An estimate based on industry averages. The free audit shows the exact range for your funnel: we connect, review a sample of deals and calculate on your data.

How it works

Signal. Action. Result.

The system has one goal — for you to earn more from the same leads: no lead gets lost, no client waits for a reply, no agreement is forgotten. Here is what that looks like along the path of a single lead.

01Night

A lead comes in

Signal:
A new lead — including at night, when the office is closed.
Platform action:
The system assigns it to a manager by the shift schedule. Night leads don't sit until noon — they are distributed at the start of the working day.
Result:
No lead gets lost — every one has an owner right away.
Omnia Control

Overnight leads

digest · 10:05 am assigned by shift in progress
  1. Anna · BMW X5 · website“Is it still available?”11:40 pm
  2. Kia K5 · messenger“Can I get financing?”1:15 am
  3. Audi Q7 · website“What's the mileage?”4:52 am

Shift scheduleMaria S. · from 9 am

Product demo interface

02Day

Client waits for a reply

Signal:
The client wrote — the manager has 5 minutes to reply.
Platform action:
No reply — a reminder in the team chat, at minute 10 — to the manager personally, at minute 20 the leader knows.
Result:
Forgetting about a client is physically impossible.
Omnia Control
Can I come and see it Saturday? 5 minutes

waiting

reminder in the team chatto the manager, directlyreplied — reminders cleared

Sure, you're booked for 11 am reply sent

03Day

A call took place

Signal:
The conversation ended — usually that's where control ends too.
Platform action:
AI transcribed and scored it: did the manager uncover the need, offer options, invite, follow through.
Result:
The manager instantly gets a review with recommendations — right in Telegram.
Omnia Controlcall · 6:24
84/100 AI score
  • need
  • options
  • invite
  • close

Telegram

review deliveredStrong: found the needNext: offer a date to visit

04Day

A promise in the call

Signal:
The manager promised the client: “I'll send the estimate tomorrow.”
Platform action:
The system heard it in the call and set a task with a deadline. When it's due — it reminds.
Result:
The estimate went out on time. Had the deadline slipped — the leader would know.
Omnia Control
Manager · call

I'll send the estimate tomorrow.

heard in the call
Send Anna the estimatedue tomorrow, 12 pm task with deadline

Personal reminder 30 min before it's due

done on time

05Day

Closed as spam

Signal:
A manager closed a live client as “spam” or “lost”.
Platform action:
AI checked the messages and calls — no grounds for closing were found.
Result:
The deal went back to work. This is how pipeline you'd never know you lost gets saved.
Omnia Control
SpamService adDuplicate lead
In progressKia K5 · test driveAudi Q7 · estimate
Anna · BMW X5chat: “estimate yet?” deal closed returned to work
AI checkno grounds to close
  • messages
  • comments
  • deal card
  • call

06Evening

End of day

Signal:
End of day — 40 active deals in progress, each with its own history.
Platform action:
In the evening AI reviews every active deal and picks what matters.
Result:
The leader gets only the essence: which deals need intervention today, for how much, and what exactly to do.
Omnia Control18:00
40 deals nightly review
Need attention today summary for the leader
  • BMW X5 · waiting for estimate92
  • Audi Q7 · no reply for 2 days81
  • Kia K5 · no next step74
  • Haval Jolion · no contact in 3 days71

The platform runs on three modules: Omnia Control (observation and analysis), Omnia Manager (client communication), Omnia Coach (team training). More about the modules →

Platform modules

Three modules. One outcome.

  • control5 · 10 · 15 · 17 · 20 min

    Escalates silence by the minute: after five minutes — a reminder to the manager, after twenty — the question is with the leader

    Each new reminder deletes the previous one, so the chat never turns into a feed.

  • controlclient's time + 30 min

    Remembers both sides' promises: the manager's “I'll call you back” and the client's “I'll take a look and get back to you”

  • controlone return per deal, max

    Audits closures: a deal dumped into spam without grounds goes back to work

  • managerclient conversation

    Holds the conversation with the client, drawing on your knowledge base, data and standards

  • coachcall · 6:24

    Kicks in after a weak call or chat — the review reaches the manager the same day, while the conversation is still fresh

  • coachonboarding

    Cuts new-hire onboarding time dramatically

Product demo interface

Omnia Control

Observation & analysis

The core of the platform. Keeps communications, commitments and the state of every deal in real time.

Also in the module

  • Reads calls and correspondence within the context of each deal
  • Understands who the manager is talking to — a real buyer, a reseller or a passer-by — and doesn't demand a hard close where none is needed
  • Reviews every closed deal: why you won and why you lost
  • Runs weekly quality analytics and remembers each manager's growth areas
  • Every morning, shows the leader the full picture of yesterday

Omnia Manager

The company's voice

Talks to clients like a strong manager of your company. On your knowledge base, in your logic, with a real grasp of the product.

Also in the module

  • Knows your products, scripts and materials. Doesn't make answers up — relies only on your base
  • Reactivates your client base with smart campaigns and touchpoint sequences
  • Wins back lost clients. Revives stalled deals
  • Keeps one standard of communication as you grow
  • Scales the volume of communication without growing headcount

Omnia Coach

Team training

When quality drops, the system takes on restoring it.

Also in the module

  • Breaks down the mistake using your company's real cases
  • Remembers each manager's history of mistakes: notices both a repeated old mistake and the moment a manager overcomes one
  • Gives personal recommendations and a plan for self-improvement
  • Holds the quality bar while you focus on strategy

All of this is already running for live clients.

  • Connects to your CRM and telephony
  • Tasks in Telegram, with buttons
  • Launch in a couple of days, no downtime
  • Data stays within your perimeter
  • Without growing headcount

Implementation

From request to first numbers — 4 steps.

First results show up during the audit. The financial effect — within the first month after launch.

  1. Audit

    3–5 days · free

    We connect to your channels, listen to a sample of calls, look through the CRM. We show exactly where you are losing money — and how much.

  2. Setup

    2–5 days

    We embed the platform on top of your infrastructure. Your team keeps working. No processes stop.

  3. Launch

    1–2 weeks

    We switch on analytics, triggers, reminders and reporting. We teach leaders to read the data.

  4. Operation & growth

    We add modules as the need arises. We support, refine and scale.

Frequently asked.

We're a small team — 3 managers. Is this not for us?

Omnia Lab works for teams of any size. The criterion isn't headcount — it's whether the business has sales, clients and communications that need watching. If it does, the platform fits in and delivers. Industry specifics are handled during setup.

We don't have a working CRM. Where do we start?

We start with the foundation. We are official partners of Bitrix24 and amoCRM — we implement and configure from scratch. Then we connect Omnia Lab.

We use amoCRM / our own CRM / Salesforce. Compatible?

Yes. The platform connects to most CRMs (Bitrix24, amoCRM, Salesforce, HubSpot and others), telephony and messengers. If your system isn't on the list — we'll work it out individually.

We're in another country, working in several languages. Does it work?

It does. Omnia Lab was built as an international product from day one. The ecosystem includes a dedicated module, Omnia Translate, for multilingual teams.

Won't managers push back against this kind of control?

Usually the opposite happens. For a manager, the platform means a plan for the day every morning, a reminder before the leader ever learns about a missed deadline, and a one-on-one review of a weak call instead of a dressing-down at the team meeting. Control turns into support — and teams quickly come to rely on it.

Is this a replacement for the head of sales?

No — a reinforcement. The platform takes over the routine: listens to every call, remembers every promise, prepares the morning report and keeps tasks in order. Decisions stay with the leader — who now makes them seeing the full picture, not managers' retellings.

How much does it cost?

The price depends on communication volume, team size and configuration. After the free audit we'll show you the exact figure and the payback period.

How long does implementation take?

From 2 to 6 weeks depending on scale. Your team keeps working as usual the whole time.

Is our data safe?

Yes. Omnia Lab operates to corporate security standards, your data stays within your perimeter, and access is configured to your policy.

Ecosystem

Omnia Lab is an ecosystem.

Around the sales platform, we build products that strengthen the whole business loop.

  • Omnia Connect

    Data · Channels

    Brings CRM, telephony, messengers and other channels into one loop. So the leader sees the client's full history, and the system understands where leads, promises and money get lost.

  • Omnia Translate

    Global · Multilingual

    Helps you sell and support clients in different languages without losing meaning. Preserves deal context, tone and key agreements — so international communication never breaks your sales.

  • Omnia Studio

    Creative · Visual

    Turns ordinary product photos into listings that sell. Shoot a car in a garage — and get an image that looks like it came out of a professional studio.